Public
communication is ,
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| Public Communication |
Communication to a group of people is public communication .
This includes public meetings , lectures , various celebrations
, etc. In public communication , although the communicator and the receiver are visible and can hear each other, the SPE does not have a communicative function .
Technological tools are often used in public communication .
For public communication to be successful , the receiver must be able to grasp the message being presented by the communicator .
In public communication, it can be difficult to properly interpret the feedback received , and the feedback itself is limited .
Mass communication is largely carried out
not in private gathering places such as homes , offices , etc. but in places where the general public can gather , such as auditoriums , public sports halls , and conference halls .
Mass communication can be used to inform or persuade a group of people about a certain matter , or to provide entertainment , pleasure , or refreshment .
Ø Ex : Election rallies
Ø Musical performances
The communication carried out in public communication differs from that in mass communication .
Benefits of mass communication
- To cause to express an opinion .
- Being able to attract the attention of various parties
- Helping to build counter - images
- Can be used to raise awareness about the issues presented
- Being able to motivate a group of people for a specific purpose
